Artigos

“Marketing Relacional: Das Origens às Actuais Escolas de Pensamento”

Revista Portuguesa de Marketing, aceite para publicação.

“Relationship Marketing: Old Wine in a New Bottle?”

Innovative Marketing, Vol. 7, No 1, pp. 66-77, 2011.

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“Service Quality and Customer Satisfaction in Public Transports”

Co-autores: Filipa Fonseca e Sofia Pinto,
International Journal for Quality Research, Vol. 4, No 2, pp. 125-130, 2010.

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“Managing Interdependencies in Supplier Networks”

Co-autores: Catarina Roseira e Stephen Henneberg,
Industrial Marketing Management, Vol. 39, No 6, pp. 925-935, 2010.

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“Uma Abordagem Relacional ao Valor da Marca “

Revista Portuguesa e Brasileira de Gestão, Vol. 9, No 1/2, pp. 49-63, 2010.

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“Brand Relationships: A Personality-Based Approach”

Co-autores: Helena Nobre e Kip Becker,
Journal of Service Science and Management, Vol. 3, No 2, pp. 206-217, 2010.

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“Towards a Conceptual Model for Assessing the Quality of Public Services”

Co-autores: Cláudia Carvalho e José Sarsfield Cabral,
International Review on Public and Nonprofit Marketing, Vol. 7, No 1, pp. 69-86, 2010.

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“When Trust Becomes the Fourth ‘C’ of Cooperation”

Co-autora: Susana Costa e Silva,
The Marketing Review, Vol. 9, No 4, pp. 289-299, 2009.

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“Capabilities Exchange Through Business Interaction: An Empirical Investigation of a Client–IT Supplier Relationship”

Co-autora: Mafalda Nogueira,
Journal of Purchasing and Supply Management, Vol. 15, No 4, pp. 227-239, 2009.

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“Market Selection by International New Ventures: A Multi-theoretical Approach”

Co-autora: Raquel Meneses Moutinho,
Cahiers de la Recherche ISC, Nº 17, pp. 319-344, 2007.

“Towards a Multi-Dimensional Approach to Supply Management: A Comparative Case Study”

Co-autora: Catarina Roseira,
Journal of Business and Industrial Marketing, Vol. 22, Nº 1, pp. 72-79, 2007.

“A Network Perspective of the Port Wine Sector”

International Journal of Wine Marketing, Vol. 18, Nº 2, pp. 124-138, 2006.

“A Model for Understanding Supply Chain Networks”

Co-autora: Catarina Roseira,
Journal on Chain and Network Science, Vol. 5, Nº 2, pp. 55-63, 2005.

“Consumer Response Analysis to the Electronic Brands”

Co-autores: Helena Nobre e Paulo de Lencastre,
Journal of Transnational Management, Vol. 10, Nº 1, pp. 61-78, 2004.

“Towards an Institutional Theory of the Dynamics of Industrial Networks”

Journal of Business and Industrial Marketing, Vol. 16, Nº 3, pp. 150-166, 2001.

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“Acção Colectiva e Dinâmica Económica – O Caso do Sector do Vinho do Porto”

Studia Carande – Revista de Ciencias Sociales Y Jurídicas, Vol. II, Nº 4, pp. 219-231, 1999.

“Issue-Based Nets: A Methodological Approach to the Sampling Issue in Industrial Networks Research”

Qualitative Market Research: An International Journal, Vol. 2, Nº 2, pp. 92-102, 1999.

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“O Marketing da 3ª Vaga”

Revista Portuguesa de Marketing, Ano 2, Nº 6, pp. 75-80, 1998.

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“Agency and Constitutional Ordering in Networks – A Case Study of the Port Wine Sector”

Co-autor: Luís Araújo, International Studies of Management & Organization, Vol. 27, Nº 4, pp. 22-46, 1998.

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“O Sector do Vinho do Porto numa Perspectiva Interorganizacional”

Douro – Estudos & Documentos, Ano 1, Nº 2, pp. 265-271, 1996.

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